AI Visibility Tracking Tools Compared: 9 Paid, 3 Free (2026)

By Linkzy · 2026-10-28

AI visibility tracking tools run your buyers' questions through ChatGPT, Perplexity, Gemini, Copilot and Google's AI answers on a schedule, then log whether your brand is mentioned, which pages get cited and how you compare with competitors.

The short verdict: Peec AI is the best dedicated AI visibility tracking tool for most B2B and SaaS teams (daily prompt runs, unlimited seats, clear per prompt pricing), Ahrefs Brand Radar is the pick if you want the cited domains for outreach, and Bing Webmaster Tools plus Microsoft Clarity give you free first-party citation data before you spend a penny.

This post is narrower than our roundup of AI visibility tools.

Here I compare the tracking side only: how many prompts you get, how often they run, which engines are covered and what each prompt really costs you.

Not sure where you stand yet? Get a free AI visibility audit from Linkzy and we will show you which AI answers mention you, which mention your competitors and which cited sites are worth earning a link on.

AI visibility tracking tools compared at a glance

Prices are starting prices as published or reported in October 2026 sources (linked in each section). This category reprices often, so check the vendor's page before you buy.

"Not published" means I could not confirm the figure from the vendor or a recent review, so I have left it out rather than guess.

How an AI visibility tracking tool actually works

Every paid tracker in this list follows the same loop.

1. You add prompts: the questions your buyers ask, such as "best link building agency for SaaS".
2. The tool sends those prompts to each AI engine on a schedule (daily, weekly or custom).
3. It stores each answer and records brand mentions, linked and unlinked citations, position in the answer and sentiment.
4. It rolls this up into share of voice against the competitors you added.

The two numbers that decide your bill are prompts and engines.

A tool with 50 prompts across 3 engines is really running 150 checks per cycle.

That is why I compare tools on price per prompt rather than headline price.

The free options work differently. Bing and Clarity do not run prompts at all: they show first-party data about when AI systems actually cited your pages, which makes them a great reality check on what the paid tools report.

The 9 paid AI visibility tracking tools

1. Peec AI: best dedicated AI visibility tracking tool

Peec AI's pricing page lists 50 prompts on Starter, 150 on Pro and 350 on Advanced, all run daily, with 3 AI models of your choice and unlimited users on every plan. Enterprise tracks up to 13 models, daily or weekly.

Rework's October 2026 price comparison puts those plans at $95, $245 and $495 a month, which works out at roughly $1.90 to $1.41 per prompt.

Unlimited seats is the quiet win here: your SEO lead, content team and agency can all log in without extra cost.

2. Ahrefs Brand Radar: best for turning tracking into outreach

Ahrefs lists Brand Radar at $199 a month for selected platforms and $699 a month for all platforms with custom prompts. It covers ChatGPT, Gemini, Perplexity, Copilot, AI Overviews and AI Mode, and adds historical trends, AI share of voice and competitor benchmarking.

Its strength for link builders is the cited domains and cited pages reports.

Those are the sites AI engines lean on for your topic, so they double as a ready-made prospect list.

3. OtterlyAI: best AI visibility tracking tool on a small budget

OtterlyAI's help centre lists 15 prompts on Lite, 100 on Standard and 400 on Premium, tracking Google AI Overviews, ChatGPT, Perplexity and Microsoft Copilot daily. Google AI Mode, Gemini and Claude are paid add-ons.

Rework reports the plans at $29, $189 and $489 a month.

Lite is a sensible way to learn what tracking tells you before you commit to a bigger tool.

4. Rankscale: best for flexible schedules

Rankscale sells credits instead of prompts.

According to Rework, Essentials starts at $20 a month, Pro is $99 for 1,200 credits (up to 4,800 engine answers), and you can set each prompt to refresh anywhere from hourly to monthly. Engines cost different amounts: a Claude check uses 2 credits, a ChatGPT check 0.25.

Good if you want your money-making prompts checked daily and the rest monthly.

5. SE Ranking AI Visibility Tracker: best if you already use SE Ranking

SE Ranking's tracker covers AI Overviews, AI Mode, ChatGPT and Gemini, splits presence into brand mentions, domain links or both, and lets you compare up to five competitors.

DemandSage lists it from $129 a month. SE Ranking also offers a free checker limited to 5 checks a day.

6. Nightwatch: best for rank tracking and AI tracking together

Nightwatch's own comparison lists it from $32 a month with a 14-day free trial, tracking Google AI Overviews, ChatGPT, Claude and Perplexity, with citation-level sentiment and historical trends.

Worth a look if you still want classic keyword rankings in the same dashboard.

7. Knowatoa: best for sentiment

Nightwatch's review lists Knowatoa from $59 a month with a 7-day trial, covering ChatGPT, Claude, Perplexity, Gemini and AI Overviews.

It is strong on positive, neutral and negative sentiment, and less focused on citation and link tracking, so it suits brand teams more than link builders.

8. Profound: best for enterprise brands

The same Nightwatch review lists Profound's entry plan at $99 a month for 50 prompts, ChatGPT only. Multi-engine tracking sits on enterprise pricing.

Pick it when you need enterprise reporting and have the budget. For most smaller B2B teams it is more than you need.

9. Trakkr: best for wide engine coverage

DemandSage lists Trakkr from $100 a month, tracking ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, Meta AI and Google AI Overviews, with prompt tracking, citation tracking and competitor overlap.

Useful if your buyers are spread across less common assistants.

Tracking shows you the gap. Closing it means getting your brand onto the pages AI engines already cite. That is the part Linkzy handles: real placements on relevant, trusted sites.

Free AI visibility tracking tools to start with

Ahrefs free AI visibility checker

The free checker needs no sign-up and shows total AI mentions, mentions by platform, top topics and top cited domains and pages. It is a one-time snapshot limited to the top 5 results in each section, not ongoing tracking.

Bing Webmaster Tools AI Performance report

Microsoft released this report as a public preview in February 2026. Search Influence's analysis explains it shows Copilot citations only, with three CSV exports: daily totals, page-level citations and the grounding queries that triggered them.

It is first-party data, so it is the most honest number you will get, even if it covers one engine.

Microsoft Clarity AI citations dashboard

In August 2026 Microsoft Clarity added a branded and non-branded split to its AI citations dashboard, based on the grounding queries AI systems use to find supporting information.

That split matters: if almost all your AI citations come from branded queries, you are not winning new buyers yet.

How to choose an AI visibility tracking tool

Use this checklist before you sign up for anything.

• Count your prompts. List 20 to 50 real buyer questions. If you need more than 100, per prompt pricing matters more than the headline price.
• Pick your engines. Most B2B buyers start with ChatGPT and Google's AI answers. Do not pay for 9 engines you will never check.
• Check the refresh. Daily runs are the norm for paid plans. Weekly is fine for low-priority prompts.
• Look for citation data. Linked and unlinked citations by domain are what turn a report into an action list.
• Check seats and exports. Unlimited users and CSV or API export save you from screenshot reporting.
• Run a free check first. Compare the paid tool's numbers with Bing and Clarity for a reality check.

AI answers vary by user, location and day, so treat every tracker's numbers as a trend line, not an exact count. If you are new to the idea behind all this, our guide to what generative engine optimization is covers the basics.

What I do with AI visibility tracking data

After 8+ years in link building and outreach, I care about one output from these tools: the list of pages that get cited for prompts where my client is missing.

My routine is simple.

1. Export the cited domains for the prompts where a competitor appears and you do not.
2. Group them: listicles and reviews, industry publications, community threads, your competitors' own sites.
3. Pitch the first two groups for an inclusion, a guest post or an expert quote.
4. Track the same prompts for 6 to 8 weeks and watch whether you start appearing.

Step 3 is where most teams stall, because it is outreach, not software.

Our post on how to get ChatGPT and Perplexity to cite your brand goes deeper on that part.

If you would rather hand over the outreach, Linkzy's guest post service places your brand on relevant sites that AI engines and Google already trust.

FAQ

What are AI visibility tracking tools?

They are tools that run a set list of prompts through AI assistants such as ChatGPT, Perplexity, Gemini and Google's AI Overviews on a schedule, then record brand mentions, citations, sentiment and share of voice against competitors.

Is there a free AI visibility tracking tool?

Yes, with limits. The Ahrefs AI visibility checker gives a free one-off snapshot, SE Ranking offers 5 free checks a day, and Bing Webmaster Tools and Microsoft Clarity show free first-party AI citation data for your own site.

How much do AI visibility tracking tools cost?

Entry plans in this list range from $20 a month (Rankscale) to $199 a month (Ahrefs Brand Radar), as reported in October 2026. Per prompt, the plans I could compare cost roughly $1.20 to $1.90 a month.

How often should I track AI visibility?

Daily is standard on paid plans such as Peec AI and OtterlyAI. For most B2B brands, daily runs on your top prompts and weekly or monthly on the rest is plenty, since you will act on trends over weeks, not single days.

Do backlinks help AI visibility?

Yes, indirectly. AI engines cite and draw on pages that already rank and get referenced, so earning mentions and links on those pages is one of the most reliable ways to show up more often. That is the gap tracking reveals and link building closes.

The bottom line

Start with the free data from Bing, Clarity and the Ahrefs checker.

If you need daily tracking across a real prompt list, Peec AI gives the best balance of price and features, OtterlyAI is the budget option, and Ahrefs Brand Radar is the one to pick if your next step is outreach.

Whichever tracker you choose, the numbers only move when your brand appears on the sites AI engines cite. Book a free AI visibility audit with Linkzy and we will map those sites for you and build the links that get you in.